Facebook Flyers Pro
I have been experimenting with different CPC (cost per click) products the last few months. I have obviously gone down the Google AdWords route, and I have looked at StumbleUpon’s pay-per-stumble; but my newest victim is proving quite valuable.
Facebook Flyers Pro is Facebook’s hand at AdWords. Unlike AdWords though, I have the ability to do some heavy demographic targeting. With Facebook Flyers Pro, I also have the added bonus of being able to see the exact number of people I am reaching. It starts off at 20 million people. As you add in location, sex, age, political views, relationship status, keywords (which looks at their entire profile), educational status, and place of employment, your total reach drops. I have a Flyer running right now that is targeting 87,200 females between the ages of 16 and 30, who live in the United States, and have certain keywords in their profile.
Just like any other CPC program, you bid on your max CPC, and set your max spending per day, then hit go! My experience with Facebook Flyers Pro so far as been amazing. Keep in mind that I am using Facebook Flyers Pro, which is CPC. They also have Facebook Flyers Basic which is based on views, and not clicks (better for spreading information, but no good for getting traffic). With the demographics I mentioned above, and that pool of 87 thousand people, I am seeing a decent CTR (click through ratio). The fact that the ads are highly targeted make this a great value. The higher my CPC max bid, the more my banner is shown.
Using some Google Analytics magic (see comments below), I can see that 25% of the click-thru’s actually converted… WOW. And I am only spending $5 a day, max! Within a few hours I had converted 10 people. I would recommend everyone who is interested give it a try.
Tags: cost_per_click, cpc, ctr, facebook, google_adwords, google_analytics
October 25th, 2007 at 4:12 pm
Can you elaborate on how to use Google Analytics to track click thrus and conversions from your Facebook Flyer Pro listing? Thank you for your post!
October 25th, 2007 at 10:56 pm
Sure can! Google allows you to track AdWords’ campaigns, and your own campaigns.
AdWords campaigns are tracked automatically. Personal campaigns have to be setup by appending special information to the end of all URLs you want to track.
Here is the tool: http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578
Put the URL you get from that tool into your Facebook Flyer Pro, and you will now be tracking your Flyers in Google Analytics. From there, you can setup Goals to track conversions (make sure you use the Flyer Pro’s inbound URL as your starting point in the Goal)
November 11th, 2007 at 10:57 pm
Great tool, thanks for posting it. I used it last week to track my first and last facebook flyer pro ad. Now it’s facebook social ads and the google analytics tool link seems to have been changed. Any idea of the new link?
November 12th, 2007 at 7:22 pm
I updated the link in my previous comment. Google did change the location of the URL Builder… not sure why.